Just-In-Time Resource Management for Ad Agencies
“Just-in-Time” (JIT) is an inventory strategy designed to improve the ROI of a business by reducing inventory and its associated costs. The key to inventory reduction through JIT is the quick...
View ArticleKaizen and Advertising Agencies
“Kaizen” (“improvement” in Japanese) is a Japanese philosophy that focuses on continuous improvements throughout all one’s life. Japanese companies have applied this philosophy to the workplace, where...
View ArticleGood Creative is Hard to Find and Harder to Produce
Truly good creative is hard to find and even harder to produce on a consistent basis. Think about the best creative campaigns you have seen recently then compare that to all the creative there is on...
View ArticleWork Some Fitness Into Your Workday
It’s springtime in Philly and the streets seem to get more crowded each day with the fair-weather exercisers. With longer days and warmer temps upon us, it’s the time when many individuals’ thoughts...
View ArticleStarting a wellness program at work
“More businesses need to recognize that poor health means lower productivity and higher health insurance costs. Smart business leaders increasingly are finding that it is the right decision to promote...
View ArticleOne Size Does Not Fit All
Most agencies claim that their number one goal is to ensure that each and every client has a top performing team to deliver the highest quality work, results and client satisfaction. But, can...
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Putting Some Pep Into Your Workday – How To Stay Energized At the Office!
Already, in Philadelphia, we are coming to the end of our first heat wave of the year. The dogs days of summer seem to have arrived yet, technically, it’s still spring. The hot days are often the...
View ArticleDid You Delight Your Client Today?
We all talk about keeping our clients happy and satisfied, but do we delight them? That may sound like an odd objective but let’s look at the definitions. “Satisfied” is defined as “filled with...
View Article“Organized Communications” is Key to Success in a Creative Environment
We work in a fast-paced environment that thrives on creativity and inspiration. At times, it may seem easier and more efficient to bypass established systems in order to get a project completed for a...
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The Role of an Account Manager Is More Important Than Ever
“Having a great creative team without the support of an account management team is like having a Porsche in the driveway without an engine.” That was someone’s response to an article published in Ad...
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Managing Expectations: The Art of Account Service
I am often asked by my legions of fans – ahem, interns – what I believe is the most important aspect of client service. My first thoughts are typically stamina or humility. However, once my momentary...
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Building a Successful Account Team
As news of college graduations hits the headlines, I can’t help but reminisce on my last days of college: cramming for exams, late-night food runs and graduation parties. When I left Widener...
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Top Tips for Your First Agency Job
Congratulations, new hire! You’re fresh out of college and just landed your first job in an advertising agency. You’re ready to get started and grow your career. To succeed, you need to not only be the...
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